PropellerPREMIERMEMBERSHIP GROWTH PLAN

The Busyhead Project

ACTIVATE THE BUSYHEADS.
GROW MEMBERSHIP.
BUILD LASTING SUPPORT.

Bring fans closer to Noah and to each other while making mental healthcare accessible for all.

Noah Kahan with Propeller winners
Noah Kahan with Propeller winners
ACTIVE RECURRING DONORS TODAY8,033

$97.4K estimated monthly giving

($12.12 average monthly gift)

96% joined through the sweepstakes. Many cancel after sweeps end. Give them more reasons to stay.

12-month recurring donor goal

25,000active recurring donors

$11 / month

or

$111 / year

RetainAcquireWin backGrow annual
Explore the plan
01

WHAT MEMBERS GET

Members give monthly or annually. We keep them involved with benefits, redeemable points, and meaningful ways to help.

Join monthly or annuallyUnlock member accessReceive Propeller pointsTake actions to earn more

Rewards

Redeem your points

Use points for available merch, tickets, and collectibles.

Noah Kahan

Access

Only available through membership

Enjoy exclusive content and perks from Noah, such as videos, playlists, tour pre-sales and merch discounts.

Flyaways

A chance to win

Use points for entries into major tour and festival experiences.

Noah Kahan with Propeller winners

Impact

See what you make possible

Get updates from supported nonprofits and stories from fellow members.

EARN MORE POINTS BY TAKING ACTION

No additional gift needed.

Learn

Busyhead 101 + local nonprofit courses.

Act

Sign petitions or volunteer with local partners.

Connect

Follow on Instagram + TikTok.

02

A SIMPLE RHYTHM
ALL YEAR LONG

12
EVERY MONTH

Keep members connected.

  • One new content or access perk
  • A short impact story + member spotlight
  • Fresh actions and volunteer opportunities
  • Consistent social + digital promotion
4
EVERY QUARTER

Make a bigger moment.

  • A drop of new points rewards
  • One major flyaway sweepstakes
  • A fuller impact update
1
ONCE A YEAR

Run a major giving drive.

  • Giving Tuesday + year-end membership drive
  • Artist + Propeller promotion
  • A strong annual sign-up offer
03

ONE STANDOUT PERK
FOR A YEAR OF SUPPORT

Give every new annual member one exclusive premium item. Keep it available year-round so there’s always a compelling reason to choose annual.

  • Premium Busyhead tee
  • Signed vinyl
  • Exclusive collectible

Your team chooses.Choose one item, then confirm quantity, cost, and fulfillment.

EXAMPLE ANNUAL OFFER

Join for a year. Get an exclusive premium Busyhead tee.

The core annual perk stays available all year.

04

BRING FORMER
MEMBERS BACK.

4,157former members to re-engage

They already chose to support Busyhead. Show them what’s new and give them a clear reason to return.

DAYS AFTER CANCELLATION

30

Show what’s new.

Email + text: the latest member content, rewards, and upcoming moments.

60

Rejoin. Get bonus points.

Example: 500 bonus points toward rewards or flyaway entries when you rejoin. Choose annual and receive the premium item too.

90

Reconnect to the mission.

Share an impact story and a direct invitation to rejoin.

Track reactivations and successful renewals.

05

LAUNCH AN ANNUAL OFFER
ON GIVING TUESDAY

202612.01

Invite fans directly into Busyhead membership on December 1, with a coordinated push through year-end. Aim to launch alongside the new Propeller site.

Noah + Busyhead

Invite fans through Noah, KahanHQ, and Busyhead. Coordinate posts, email, text, and club links.

Propeller

Feature Busyhead. Support the campaign with email, social, and paid promotion. Promote Premier Rewards.

Add a Giving Tuesday bonus to the annual offer

Lead with the premium annual item. Propose an additional bonus like a limited patch + extra points for the launch. Existing members can redeem points for the patch too.

06

LET’S CONFIRM
THE BIG PIECES

Start with what members get now. Launch existing rewards and content, choose the annual item, plan for tour, and align on Giving Tuesday. We’ll plan each later drop together 6–8 weeks ahead.

1 Choose what’s possible2 Send your outline3 Confirm the plan together

Keep members now

First: agree on what members receive September 16.

Member video

A short Noah thank-you, acoustic clip, or tour BTS. Needed as London closes.

Approve Busyhead 101

Approve the existing course so fans can learn about the mission and earn points.

A September 16 email

Approve the benefits reminder and next member moment. Send even if the video is delayed.

0 ideas in your outline

Skip anything that isn’t a fit. These are starting points, not commitments.

Propeller

Club setup, campaigns, member messages, fulfillment, and reporting.

Your team

Content, inventory, access, and approvals.

More reward and access ideas
Merch & collectibles

Select a small quarterly lineup from this inventory.

Busyhead + Noah

  • Exclusive patches, postcards, and stickers for key moments
  • Tour Polaroid + exclusive sticker
  • Busyhead and Noah merch
  • Signed or unsigned Noah vinyl
  • Tour keepsakes: setlists, posters, and postcards, signed or unsigned

Brand partners + future releases

  • Noah × Culture Pop cases
  • Ranger Station candles and signed or unsigned car fresheners
  • Reserved products or PR packages from future collaborations
  • Reserved influencer and superfan boxes around releases

Production + fulfillment

  • Busyhead supplies existing inventory. Propeller can produce exclusive items.
  • Seek donated products from brand partners.
  • Propeller handles fulfillment; hard costs are billed to Busyhead.
Tickets & experiences

Reserve specific quantities when shows and access are confirmed.

Tour + festivals

  • 2027 tour GA tickets
  • Tour VIP: meet-and-greet, tickets, or side-stage access
  • Out of the Blue 2027 GA and VIP experiences
  • VIP access at Noah’s festival performances
  • Reserved VIP and superfan event passes

Quarterly flyaways

  • London O2 through September 15
  • Out of the Blue, timing to confirm
  • Nashville during the 2027 spring/summer tour, if confirmed
  • Other tour and festival performances
Content & member access

One member moment each month, planned around Noah’s schedule.

Recurring perks

  • Monthly call with the Busyhead team
  • Quarterly Spotify playlist from Noah, the band, or the team
  • One soundcheck livestream per year
  • 2027 tour pre-sale access
  • 15% official merch discount

From Noah’s world

  • Studio photos and video; acoustic performances
  • Tour BTS, backstage routines, city guides, and band takeovers
  • Unreleased demos and live audio or video
  • Early music access and shoot BTS
  • Seasonal, mental health day, and New Year thank-you messages
Impact & member stories

Short monthly stories, with a fuller report each quarter.

Show the work

  • Mental health milestones, stories, and thank-yous
  • Shareable graphics and social posts
  • Video updates from Noah and supported nonprofit leaders

Show the people

  • A member spotlight in every impact update
  • A monthly Busyhead Instagram member spotlight
  • Stories from members volunteering and taking action

Fulfillment hard costs are billed to Busyhead.